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Costs
can be controlled by monitoring the ongoing costs against the budgeted
costs.
Example:
It
is budgeted that B&B for Busy Bodies will spend $2,000
on outbound telephone calls in March. This budgeted figure can then
be used to monitor and control costs.
Standards
One
method which helps monitor costs on an ongoing basis is to develop
standards. Standards have two components:
1.
Cost component
2.
Performance component
Example:
B&B for Busy Bodies have set a standard for the cost of
each outbound telephone sales call at $1.20.
This
standard is created from:
The
actual costs of outbound sales calls for B&B Busy Bodies
are $1.25. This means that it is costing 5c more for each outbound
call.
We can use standards to help identify the source of the problem.
Continuing
our example we can identify the source of the problem by looking
at both components of the standard.
Example:
Cost
Component
If
we identify that the cost component of each outbound sales call
is 5c greater than the standard then we can identify what has caused
the cost to increase. One answer may be that many of the calls were
made when Call Operators were working overtime hours which are paid
at a higher rate. The solution may be to ensure that outbound sales
calls are made during normal working hours.
Performance
Component
We
may discover that the problem occurs in the length of time each
call has taken. The standard expects calls to take 4 minutes each,
but the actual calls are taking 4 minutes and 20 seconds each. The
solution may be to train Contact Centre Operators in sales techniques
that can be applied more efficiently..
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